Benefits from this lesson:
- Understand the relationships between App Launching & ASO
- Understand the importance of the initial ASO setup
- Get an overview of ASO & App Launching tasks
- Learn some tips to increase the related work’s efficiency
1- Overview: App Launching & ASO
App launching describes the process of getting a mobile application visible in the App Stores. By that, users can visit the Product Pages (App Pages) and download the app. For a successful launch, it’s not only about publishing the App and getting approved by App Store. It also requires developers and marketers to collaborate in working on the Metadata, App Icons & Screenshots.
Note: The Metadata refers to the combo of App Name, Short Description & Long Description
At this stage, the critical responsibility of the ASO team is preparing the set of items above for submission to App Stores
2- Why is ASO important for the App Launching?
Whenever my businesses launch a new app, I keep reminding my ASO team to put in 10,000,000% effort. Since I really understand the importance of this stage and hope my team members are aware of it either.
If someone in my team does the ASO for App Launching carelessly, they will see my [Unhappy Face] ^.^ Just a joke, but I would like to emphasize it again: put in 10,000,000% effort during this stage!
Remember that every word you write in the Metadata can help you up-rank your app or… down-rank it. Every screenshot you provide can increase the app download rate… or decrease it. This means all factors you prepare for during this stage can immediately or gradually affect your ASO performance.
These are the benefits of a good ASO setup
The strong base for the future scale
With the right setup during this stage, your product page will be enriched with sufficient information to scale in the future
Cost saving with faster results
With the sufficient information, you can cut off the investing costs & receive the results quickly by leveraging the App Stores’ Algorithm & the User Psychology
Avoid time-consuming revisions (lesser problems to solve)
Let say without sufficient information, you will soon receive poor performance in terms of ranking and conversion. As a result, the whole team has to come back to fix it again and again. Trust me, if you are well set up, you will be less busy in the future
3- App Launching: ASO Tasks Checklist
Please take this table as a big picture of what the ASO team has to do during this launching stage
| Task | Task |
| Keyword Research | Get the complete keyword lists in multiple languages Filter the best keywords for metadata |
| Metadata Writing | Strategically plan & write metadata that technically fits the App Stores’ algorithm |
| Metadata Localization | Flexibly adapt the original metadata into local languages that leverage the results of keyword research |
| Screenshots Creation | Strategically plan & create Screenshots that convert users to download the app |
| Screenshots Localization | Well localize to fit the local content & visual taste to maximize the conversion rate |
| App Icon Creation | Well localize to fit the local content & visual taste to maximize the conversion rate |
| Upload All To Product Page | Submit metadata, screenshots & app icon to the Product Page by yourself or by developers |
4- Key tips for a successful app launching with ASO
- Conduct the keyword research thoroughly & as detailed as possible
- Well categorize the keywords & filter keywords for metadata usage
- Build a strong metadata structure that covers all keyword groups to “hack” the algorithm
- Get the best screenshot content by understanding the user psychology
- Carefully upload the items to the correct local stores
