Now, it’s time to measure and optimize your ASO efforts!
In this article, I will provide you with the most critical metrics, divided into 3 groups:
- Group 1: Keywords Performance
- Group 2: Conversion & Cost
- Group 3: Advanced Metrics to level up your ASO skills
Group 1: Keywords Performance
| Metrics | Platform | Formula | Objective |
|---|---|---|---|
| Installs / Keyword (*) | Apptweak | On Apptweak, add analyzed keywords to the Keyword Table of your app. Look at the Installs column to see the metric | Understand which keywords bring the most install |
| New Ranked Keywords Top 1 | Apptweak | On Apptweak, go to the Ranked Keywords of your app and click “Top 1” | Discover if you have new keywords ranked. If yes, note to the table and monitor |
| New Ranked Keywords Top 3 | Apptweak | On Apptweak, go to the Ranked Keywords of your app and click “Top 3” | Discover if you have new keywords ranked. If yes, note to the table and monitor |
| New Ranked Keywords Top 10 | Apptweak | On Apptweak, go to the Ranked Keywords of your app and click “Top 10” | Discover if you have new keywords ranked. If yes, note to the table and monitor |
| Other keyword insights | Google Play Console & Appstore Connect | With access to these 2 platforms, you can view different important metrics related to your product page & app install insights per keyword | Explore product page insights, go beyond the keyword performance |
| Daily Keyword Position (**) | Google Play Store & Appstore | Manually search for all ranked keywords, count the rank and note to the report table | Get daily updates about ASO performance for every keywords |
(*) Firstly, you should integrate Apptweak with your Google Play Console for Android Apps & App Store Connect for iOS Apps. It will bring you insightful and more accurate data, such as the number of Installs of a specific keyword . (**) You and your team have to do tracking manually because it’s the most accurate way to measure the current ranking of every keyword. On Apptweak, you can find the ranking metrics of keywords, but they are… incorrect! Thus, this manual method is the only way to ensure accuracy.
Group 2: Conversions & Cost
| Metrics | Platform | Formula | Objective |
|---|---|---|---|
| Cost | Agency | Summarize all costs of a certain time period | Control spending |
| Install | Appsflyer | Get directly from Appsflyer | Conversion counting |
| Lead | Appsflyer / Internal Database | Get directly from Appsflyer | Conversion counting |
| Conversion | Appsflyer / Internal Database | Get directly from Appsflyer | Conversion counting |
| CPI | Formula | = Cost / Install | Cost per conversion |
| CPL | Formula | = Cost / Lead | Cost per conversion |
| CPA | Formula | = Cost / Conversion | Cost per conversion |
| Conversion Rate of each | Formula | The pass-though rate between 2 events in a proper order | Understand the conversion rate to optimize the journey |
Group 3: Advanced Metrics
This series of ASO articles aim to educate mass ASO learners; we don’t customize the metrics for any specific industry. The Keywords Performance in Group 1 and the Conversion & Cost in group 2 are fundamental that anyone should know. Then tailor for their business.
However, if you aim to become an ASO expert or simply want to learn deeper, please invest your time in exploring other advanced metrics in these platforms: Apptweak, Google Play Console, App Store Connect, and Appsflyer.
(*) Firstly, you should integrate Apptweak with your Google Play Console for Android Apps & App Store Connect for iOS Apps. It will bring you insightful and more accurate data, such as the number of Installs of a specific keyword.
(**) You and your team have to do tracking manually because it’s the most accurate way to measure the current ranking of every keyword. On Apptweak, you can find the ranking metrics of keywords, but they are… incorrect! Thus, this manual method is the only way to ensure accuracy.
