If you have read all the other articles of this ASO Course, you can imagine the scope of work of an ASO Specialist.
This article will formulate the work routine of an ASO Specialist to get you to understand fully so that you can develop your work routine
Table 1: One-time Works
This table contains the most important setup tasks. If you do these tasks carefully during the setup phase, later, you will find it’s easier to maintain your ASO activities.
Order
TASK
1
Purchase an Apptweak Subscription
2
Get accesses to: Appsflyer, Google Play Console, App Store Connect
3
Sign contract & budget planning with ASO Agency (if needed)
4
ASO Keyword Research in All Local Languages
5
App Icon Preparation
6
Metadata Preparation (Write in an Original Language)
7
Metadata Localization (Adapt to Local Languages)
8
App Screenshots Preparation (in Original Language)
9
App Screenshots Localization (to Local Languages)
10
Featured Video Preparation (in Original Language)
11
Featured Video Preparation (to Local Languages)
Table 2: Monthly Works
Order
TASK
1
Monthly Screenshots Refresh & A/b testing
2
Monthly Report & Optimization Strategy
3
Optimize Keywords in Metadata (If needed)
4
Optimize the App Icon (from time to time)
Table 3: Weekly Works
Order
TASK
1
Weekly Report: Focus on Keywords performance, Conversions & Cost
2
From Agency: Weekly services & spending update
3
To Agency: Submit prepared Fake Review Comments for the upcoming weeks
4
To Agency: Submit new lists of Keywords to boost for the upcoming week
Table 4: Daily Works
Order
TASK
1
Daily Report: New ranked keywords
2
Daily Report: Ranking changes
3
Write Fake Review Comments for the Weekly submission
4
Analyze performance & gradually develop new optimization strategies for new week
