Attribution Tracking

If SEO is one of the key revenue-generating channels for your business, you likely have a need to measure its effectiveness. Not only for SEO, but many businesses also have a substantial amount of Direct Traffic and…

This article will guide you on how to set up Custom Tracking Parameters for your website to automatically collect more user data while running Digital Advertisements. With more data at your disposal, you can analyze and optimize…

If you’re running campaigns such as Google Search, Google Display, Facebook Conversions, etc., through Landing Pages, you’re likely familiar with the five UTM Tracking Parameters, such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content. However, relying solely on…

Attribution tracking plays a crucial role in measuring, optimizing, and evaluating the effectiveness of advertising campaigns, such as measuring the ROI of each channel and campaign for continued budget allocation. Most businesses establish their own attribution tracking…