Now, it’s time to measure and optimize your ASO efforts! In this article, I will provide you with the most critical metrics, divided into 3 groups: Group 1: Keywords Performance Metrics Platform Formula Objective Installs / Keyword…

1- Service Planning Step 1: Decide white-hat or black-hat strategies? As shared, you can make this decision based on the app-launching strategy of your business Case 1: You have only 1 main app It would be best…

1- Agency Types In recent years, more and more ASO Agencies opened to serve a vast service demand from companies that focus on Mobile App Marketing. They provide various services and promising service descriptions. However, we can…

1- Introduction “Don’t judge a book by its cover.” This quote doesn’t apply to App Store users. On App Stores, users tend to judge your App based on the cover, which is the set of Screenshots on…

Introduction In this lesson, you are learning how to write an optimal long description that boosts your keyword ranking. We mentioned in the previous lesson that the Long Description is essential on Google Play Store as a…

1- Introduction Writing an App Title, Short Description, and Keyword Field is more accessible than writing a Long Description. However, always appreciate this work because these 3 are the MOST IMPORTANT factors that make your app rank…

1- Introduction Android and iOS are the most popular Mobile Operating Systems in the world, and they have App Stores where users can find your app and download it. However, to successfully launch your app to each…

As an extension of Lesson 3: Keyword Research which already equipped you with a concrete mindset, this Lesson 4 gives you some advanced techniques to add extra value to your overall keyword research Competitors’ keyword research plays…

1- What is ASO Keyword Research? Per Hubspot, Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often…