If you’re a marketer or a product manager developing mobile apps, you might not want to miss this important article. This article is Part 2 of the MarTech Stack for Tracking & Measurement series. I will delve…
Google Tag Manager & Google Analytics 4: the MarTech Stack for Tracking & Measurement
January 28, 2024
Data has long become crucial for businesses, especially those operating in the technology and digital sectors. From a Marketing and Product perspective, tracking and measuring data are even more essential. While the Product Team needs to understand…
MarTech Stack for Organic Growth: AppTweak, SEMRush
December 29, 2023
In this article, we will discuss the MarTech Stack for Organic Growth. Organic channels such as SEO and ASO are potential avenues for maintaining branding and generating revenue for businesses. Therefore, the selection of tools to support…
Case Study: The MarTech Stack Used by My Company
December 28, 2023
In the previous article, we introduced and highlighted the benefits of implementing Martech Stacks in businesses. Summary of the Previous Article:Marketing Technology, or MarTech, is the digital toolbox that marketers use to simplify and amplify their tasks….
Marketing Technology: What is MarTech?
December 28, 2023
This article is tailored for forward-thinking companies and marketers. Alongside other pieces in the Marketing Technology series, it endeavors to acquaint you and your business with a suite of tools crafted to optimize and revolutionize your marketing…
#05 - Full Guide: Mobile App Customer Attribution
October 17, 2023
Nemo Marketing has an insightful series on attribution, with a primary focus on identifying customer sources and analyzing key insights. In this article, we delve into the realm of Mobile App attribution, which marks the culmination of…
If SEO is one of the key revenue-generating channels for your business, you likely have a need to measure its effectiveness. Not only for SEO, but many businesses also have a substantial amount of Direct Traffic and…
#03 - Website Customer Attribution: A Guide to Setting Up Advanced URL Tracking Parameters
October 6, 2023
This article will guide you on how to set up Custom Tracking Parameters for your website to automatically collect more user data while running Digital Advertisements. With more data at your disposal, you can analyze and optimize…
If you’re running campaigns such as Google Search, Google Display, Facebook Conversions, etc., through Landing Pages, you’re likely familiar with the five UTM Tracking Parameters, such as utm_source, utm_medium, utm_campaign, utm_term, and utm_content. However, relying solely on…
Attribution tracking plays a crucial role in measuring, optimizing, and evaluating the effectiveness of advertising campaigns, such as measuring the ROI of each channel and campaign for continued budget allocation. Most businesses establish their own attribution tracking…
